We recently visited the second (of two) official Lego Stores here in Sydney, Australia. The whole point of these stores is to give the shopper an immersive experience, because, let's be real, Lego can be purchased cheaper at other stores (usually during a 20% off sale). Lego Stores have a much bigger range of Lego than department stores, and they have stuff that are hard to get, like the giant Harry Potter Hogwarts Castle, and the (new) Disneyland Railway set. These sets, along with the Millennium Falcon and the Imperial Starship, are premium sets and carry a premium price tag. Aimed more at the collector than the casual builder, these sets look amazing!
The other stand out feature of Lego Stores is the brick wall, where you can purchase individual parts that are not in a lot of sets, like wheels, windows, special coloured bricks, etc. You put as many Legos into a cup, which comes in 2 different sizes.
The Broadway Store is pretty easy to get to, and there is 2 hours free parking in the mall. At the time of this post, they were giving away a free Year of the Rat Lego set for purchases greater than $80.
Lego Stores are always fun, and this one, in my opinion, is better than the one at Bondi Junction. It just feels roomier; it's on one level, and is more welcoming than the more cramped, Eastern Suburbs store.
Just one other thing about Australian Lego Stores. They have a loyalty program, but for some reason, it is not linked with the US Program. Apparently Australian stores are owned by a different entity and hence the points are not interchangeable.
I hope you enjoy this video. If you like Lego, you gotta go here!
Until next time,