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  • Writer's pictureDerek

Why Most People Don't Reach Their Potential

Hey friends, I'm back- and it's only been 24 hours!

So, in this post, I want to talk about the importance of not giving up on your dreams because, sadly, most people do. You know what I mean- you start off with an idea, and you feel super motivated to pursue it. Things start going well, and you can feel the momentum start to build; then, all of a sudden, you hit your first (inevitable) obstacle. What? you thought everything was going so smoothly, but as we all know, progress is never a straight line. We tell ourselves that we can sort this out and get right back on track. And it does. But next week, another problem arises. And then another. And another. At which time we start second-guessing ourselves. Maybe that great idea we had isn't so great after all. Why? Well, you've made 3 posts, and nobody seems to be interested. Nobody's engaging with your content. There are no likes, no follows, and worse, there is nobody going to your Shopify store to buy your stuff, or your service.

If you're reading this and are thinking that this is stupid. Three posts aren't enough to get a good gauge of whether you're doing well or not. Yes, you're completely right. But try telling yourself that when you are in that position. It's not so easy then. Because we all have an ego. We all have a self-conscious, and we all want to feel the need to be loved. And not getting likes, follows, comments and sales clearly means that nobody loves us, right?

Well, no, actually it's not right. It's like we've planted the seeds and watered them once, and the next morning, we go into the garden and we don't see anything. It doesn't mean nothing is happening. It just means that things are happening behind the scenes and you haven't seen the fruits of your labour- yet.

The number one (by far) reason that nobody is engaging with your stuff is because nobody sees it. This obviously comes with the caveat that your stuff is half decent. Assuming that it is, people don't engage with you because they don't know you're there. It's like what I said to my daughter the other day; she opened up a Shopify store for her crafty endeavours (she makes crochet plushies) and within weeks, she is already talking about lowering the prices of her stuff because nobody is interested. Especially for a junior, rookie entrepreneur, this is super demoralising. How is it that nobody wants to buy her creations? I can say with complete honesty, that despite being family, her creations are super cute. And I don't think that they're overpriced either. We're talking about $15-50 for a hand-crafted, original creation.

So why is nobody buying? Even though she's not asked this exact question, I know that's what she is thinking. Maybe I'm not as good at this as I thought. Maybe my plushies look terrible. Again, no. I think it's because nobody knows about her. This is the point I'm trying to make in this post. I truly believe that I could, right now, change all the prices in her store to "free", and there would still be nobody there. Why? Because nobody knows she has a store!

One TikTok or Instagram post, done without too much thought, does not get to the people you want it to get to. So, whilst we are talking about an online crochet store, let's go through some points that might help increase the traffic there. Are you ready? Let's go.

Firstly, this is an online store that sells physical products. Because there is no bricks & mortar, we are reliant on people to like your stuff just by looking at some pictures or watching a video. You can't physically touch anything. You can't tell how well made it is, you can't feel how soft and fluffy it is- you have to rely on a simple description on a webpage, and we all know that not everybody tells the truth when it comes to online retail. And if you've been burnt before, you're going to be somewhat concerned about being in that position again.

So my solution to this is to get your potential customer to get to know you, because that is where the magic lies. If they know a bit about you, and see what you actually do and how you actually make the plushie, they might just be tempted to click that "buy" button. And this is where social media is so great. And it's free!

Many of us get tempted into posting a picture of the item, and telling people how much it costs and how to buy it. But we haven't done the work yet. This is the one time when you can't just get straight to the point. Because most of us don't want to be spammed or sold stuff we don't want. My suggestion is to, rather than post about the item, how about posting about how you made it. From going to the store and picking out the colours of the wool, to planning the design, to actually crocheting. There- now you have a story. You're watching this crochet character come to life. And maybe there could be simple "how to" get started in crochet videos too. People might say, well I don't want to show people how to make their own because that's exactly what they will do. No they won't. At least not the 99.9999999% of people, because they either don't have the time, the talent, or the desire to do so. They just want the finished product.

I'm actually going to stop here for this post, because I don't want to take away the importance of what I've written. I will definitely follow this up in a subsequent post, but let's finish by saying that if you want people to notice you, they have to be able to see you. And there's no better way than being on social media. But this has to be done the right way, and done a lot. Your people are out there, they just need to know how to find you. And you need to help them.

Speak soon, D

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